Brand love is the fuel that drives social media managers. When fans love your brand, the world is well. When they don’t … well, we don’t like to think about those days (but you should be prepared for them.).

A new infographic from DigitalCoCo outlines everything you need to know about brand love when it comes to food outlets—including the brands that are succeeding (Starbucks) and the people behind the loving (women, mostly).



(via Daily Infographic)