When you send requests to connect with people on LinkedIn, do you take the time to personalize the message?
If you’re not in the habit of doing so, you may want to consider putting in the extra effort.
A few reasons why:
1. People would like to be reminded of how you met or the mutual connection you share. This helps them remember why you may want to connect in the first place.
2. People manage their social networks differently, and many have personal lists or other ways of sectioning off how they're connected to others. Help make it easy for the person you're connecting with to put you in the right bucket of relevance.
3. If you make a request later for an introduction to another member of that person's network, they'll want to offer the context of how you know each other and why they are making the introduction. You're more likely to be recommended if you're remembered.
Gini Dietrich of Spin Sucks
wrote about her frustrations of getting connection requests
with the default message. She raises some other good points to consider in the practice of social networking.