I have a love/hate relationship with my public relations job, and it’s pretty much been that way my entire career. Other PR pros can attest that the highs in our occupation are incredible but the lows can be devastating.
Yet I keep on trucking. I guess deep down I really do enjoy what I do.
Here are the top seven things I love/hate about PR:
1. I love
the intensity of helping media connect with others and providing them with information for stories; I hate
that if someone can’t come through on an interview, it’s my reputation on the line.
2. I love
the sense of accomplishment when I see a feature story on the front page of a top media target that I made happen; I hate
when a client acts like it’s just an everyday story placement.
3. I love
the sense of completion when all interviews are done and information is sent to the reporter; I hate
the lack of control over the final product.
4. I love
helping a company clean up and simplify its message; I hate
it when they don’t listen.
5. I love
the peace of mind of having a crisis communications plan; I hate
when a company doesn’t understand the value of drafting the plan until a crisis strikes.
6. I love
being paid; I hate
doing time sheets.
7. I love
telling people I work in PR; I hate
that no one outside of the industry understands what I do.
What do you love/hate about your job or the industry?
Jennifer Nichols is co-founder and CEO of FlackList, where media can easily search, source, connect and maintain relationships with PR reps and experts within a social network setting.
This story first ran on PR Daily in January 2012.