There’s a “swag bag” showdown surrounding the 2016 Academy Awards.
The Academy of Motion Picture Arts and Sciences is suing a marketing organization for misappropriating its trademarked name and offering fake swag bags.
says it offers “celebrity product integration”—essentially bags of free gifts—during awards shows and other Hollywood events. Despite what the marketing
group has led nominees and event-goers to believe, the Oscars doesn’t offer such a service, and certainly not from Distinctive Assets.
The swag bag company made headlines this year for the supposed $200,000 “Oscars gift bag” that celebrities were set to receive. The academy’s lawsuit was
sparked by the big-money nature of the bags, coupled with their including a vaping device, $275 toilet paper roll and sex toy.
Distinctive Assets tried to pull something similar last year, and the Academy sent a letter to the company stating, “All of Distinctive Assets' future
communications concerning the gift bags will clearly communicate that the Academy does not award, sponsor, endorse or provide these gift bags and that any
reporting about the gift bags must include that disclaimer.”
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The trademark infringement suit alleges Distinctive Assets used taglines such as "Everyone Wins At The Oscars®! Nominee Gift Bags," and "Everyone Wins
Nominee Gift Bags in Honor of the Oscars®," to market their products.
Distinctive Assets declined to comment on the allegations.