Marketing is all about influence.
To merge that influence with customer engagement—another in-demand marketing skill—communications managers are lending themselves to organizations’ customer experience efforts.
A 2015 Economist survey says more than three-quarters of customer experience roles will be led by marketers within five years. As many marketing professionals hone engagement skills, executives are looking to hire communicators who can keep their customers and capitalize on their lifetime value.
Here’s more from Economist about the role of marketing in relation to customer advocacy:
The reason marketers strive to create those differentiated, consistent and outstanding touchpoints is to build engagement. And engagement, which used to be seen as more about branding and awareness, is increasingly perceived as key to the loyalty and advocacy stages of the customer life cycle. An engaged customer is one who sticks around.
If you possess skills in technological or digital engagement, or have an interest in advocating for customers, positons abound in the customer experience department.
The Houston Chronicle is on the hunt for a customer experience manager. This position is responsible for improving a customer’s experience from initial contact through purchase and repeat business.
RELATED: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience.
Candidates should have prior management experience, strong analytical skills and an ability to think strategically.
Not the job for you? See what else we have in our weekly professional pickings:
Digital content editor— Putman Media (Illinois)
Assistant customer experience manager— Homebase Limited (Pennsylvania)
Digital marketing and social media analyst— Pets Global (California)
Brand newsroom editor— JPMorgan Chase (New York)
Corporate affairs manager— Japan Tobacco International (South Korea)
Marketing communications associate— Mass Vision (Massachusetts)
Social media editor— Facebook (California)
Customer service manager—Vehicle Service Group (Indiana)
Journalist—Storyful (United Kingdom)
Media relations editor— CQ Roll Call (Washington, D.C.)
PR specialist—T. Rowe Price (Maryland)
Community coordinator—Galvanize (Colorado)
Video production coordinator—City of Seattle (Washington)
Assistant account executive—Quinn (New York)
Social media community representative— United Airlines (Illinois)
Digital marketing specialist—RevLocal (Ohio)
Community manager— 5th Planet Games (California)
Business manager— Bright Horizons (Austria)
Senior editor (PR News)— Access Intelligence (New York)
Social media specialist— Greenpeace (Washington, D.C.)
International news editor— Key Media (United Kingdom)
Senior specialist, global and digital marketing— Shutterstock (New York)
Associate editor, content marketing and social— Farmers Insurance (California)
Social media director—Sage (Georgia)
Public relations coordinator— Museum of Science and Industry (Illinois)
Senior PR manager—Amazon Corp. (Washington)
Web marketing junior— FinecoBank (Italy)
Senior corporate communications manager—MathWorks (Massachusetts)
Copy editor— Gremillion & Pro Integrated Marketing (Louisiana)
Digital marketing manager—Amplify (New York)
If you have a position you would like to see highlighted in PR Daily’s weekly jobs listing, please email me at firstname.lastname@example.org.