British PR pro Paul Sutton was shocked this week when he read that the U.K. PR industry is questioning its approach
to digital and social media. Again.
“Maybe it's because I work for an agency that's forward-thinking when it comes to online PR, or perhaps it’s because I have a network of like-minded peers, but the fact that 34 percent of PR agencies don't have a digital strategy and that, astoundingly, 6 percent don't even think it's relevant to their business, is mind-blowing.”
Read more of Sutton’s passionate opinion at his blog post, cheekily titled “One in three PR agency heads is an idiot