“Star Wars” enthusiasts took to the Internet to ask, “Where’s Rey?”—and Disney has answered.
After several toys and other merchandise were released that omitted the movie’s female protagonist, fans went to Twitter and Facebook to call sexism on brands like Disney and Hasbro.
The #WheresRey hashtag took off and op-eds called on both
brands to be more inclusive.
Disney seems to have heard the rabble loud and clear.
reported that a new product line would feature the previously slighted female lead:
On Tuesday, the studio’s consumer products division unveiled new toys and collectibles the company says they ‘kept under wraps to preserve surprises for
fans.’ The line ‘puts heroine Rey front and center,’ said Disney in a press release, adding that this staggered unveiling has been planned since September
to protect plot points.
Rey-themed toys include a lightsaber, action figures, Legos and other merchandise.
In short, you may start to see the hashtag #WhereIsntRey start trending.
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“Rey is a true break out hero in the movie and is proving a huge hit with our guests,” Elissa Margolis, senior vice president of The Disney Store, said in a press release.
“Demand for Rey merchandise was strong even before the movie released, with products selling as quickly as we could restock shelves, and it’s only growing
with the success of the film.”