Typically, my biggest concern with a new tech gadget is making sure it works, that is, if I can figure out how to turn the damn thing on.
Add a 1,000-meter freefall from a plane to the mix—yeah, things just got extreme.
That’s the idea for Samsung U.K. and its latest campaign for its Galaxy S II that goes beyond thinking outside the box. It’s extreme “unboxing.”
According to Spreading Jam
, the company asked six different bloggers to recreate the online trend of unboxing
videos—when a person records him or herself opening a box and uploads it the Web. The practice has been called “geek porn.”
Thing is these bloggers had to unbox their cameras while stunt-flying, mountain climbing, speedboating, or, as you can see in the video above, jumping out of a plane.
You can watch the rest of the videos on the Samsung U.K.’s YouTube channel
Jody Koehler contributed to this report.