Have you heard of Empire Avenue yet?

It might be the next big thing in the social media world.

In a post for the Voce Communications blog, Christopher Barger—the former social media chief at GM—explores the tool, which is a sort of hybrid game-social network-influence tracker. Barger is the senior vice president of global programs at Voce Connect.

The two big ideas from the post:

1. Many will be quick to dismiss it due to the early adoption of online influencers and the seemingly ego-inflating nature of the game;

2. This could be a valuable tool in evaluating influence or identifying the up-and-coming influencers.

You need to consider how Empire Avenue might:

• Impact your company's thought leadership efforts?
• Be relevant to your campaigns and clients?
• Change the way you build media lists?

Read Barger’s full post here.