Even though Twitter grabbed headlines for “breaking” the news
that the U.S. had killed Osama bin Laden, most respondents to a PR Daily LinkedIn poll
said they heard about it on TV.
“I had been watching my DVR recording of the royal wedding,” said DeJuan McGuire
, an applications engineer at Crane Pumps & Systems “I stopped it to go to bed. The live television was on ESPN, as usual. They had a ticker going across the bottom of the screen telling of the news.”
According to our poll, 34 percent of respondents said they learned the momentous news on the television, followed by 27 percent who indicated Twitter, and 24 percent who said “someone told me.”
Marketing consultant Gerald Hosenkamp
said he was at a fundraising event in Orange County on Sunday when a person sitting at his table answered a call from her daughter.
“The whisper then went around the table during an acceptance speech by the president of Gonzaga University who was talking about the evidence of God in modern physics,” he explained.
, a marketing and materials manager in Kansas City, also heard the news from someone else—her son, a veteran Marine, who left her a voicemail. “He wanted to be the first one to tell me,” she shared.
More than 150 people took our poll, which offered respondents five choices from which to choose: Twitter, Facebook, someone told me, the news (TV), a newspaper. The poll was promoted via Twitter.
Here’s the full breakdown of answers:
• 34 percent said TV;
• 27 percent said Twitter;
• 24 percent said “someone told me”;
• 12 percent said Facebook;
• 3 percent said they found out by reading the newspaper.
A smattering of respondents also indicated they heard the news on the radio.
How did you hear about the news?
Samantha Hosenkamp is the social media editor at Ragan Communications, which publishes
PR Daily. Gerald Hosenkamp is, indeed, her father.