Noted author Chuck Klosterman writes press release for band

Good things—that’s what.

“The critics unilaterally concur: Delicate Steve is a band who creates music.”

With that headline, Chuck Klosterman introduces Delicate Steve, a band whose music he had never heard and knew nothing about. Klosterman is a popular columnist, whose written several well-received books.

The press release from April caught the attention of (among many other media outlets) NPR, which featured the PR coup in its “All Things Considered” program.