About 33 percent of Facebook posts come from mobile devices.

That’s according to a new study by Dan Zarrella, a social media scientist at HubSpot. After realizing there was a lack of available data on the topic, he conducted his own study on how users access Facebook via mobile devices.

“I used a random sample set of more than 70,000 Facebook public posts (those from users with open privacy settings),” he explained on his blog. “The data includes status updates, videos, links, and photos.”

Among his other findings:

• More than 18 percent of Facebook updates came through m.facebook.com, the mobile website.
• About 4 percent of updates were from the official apps for Android, iPhone, and BlackBerry phones.
• More than 67 percent came through non-mobile access.

As communicators, Zarrella’s study underscores the importance of considering how users will be accessing content.

Is your message mobile-friendly?

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