Pepsi is the latest brand to jump on the emoji bandwagon.
Following in the dubious footsteps of rival Coca-Cola, plus brands like Dominos, Taco Bell, Bud Light, Chevy and many more, Pepsi will employ emojis as part
of its marketing strategy.
However, the brand is taking the digital symbols past the screen. It’s printing proprietary emojis on its packaging as part of its “Say It With Pepsi”
During a recent conference in Florida, Pepsi’s chief, Indra Nooyi, told the crowd, "Emojis are the language of today, but no one has put them in the world
like Pepsi will in 2016. Our design center has designed all these emojis."
Pepsi tested the campaign in a few markets last year with emojis such as “taking a selfie, another one snorkeling, one waving a flag and another gushing
tears of joy.” Users can also download Pepsi’s app, which enables them to send
the branded emojis via text message.
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The campaign is a clear attempt to capture the same magic as Coca-Cola’s successful “Share a Coke” campaign, which featured
peoples’ names on the bottles.
You can expect to see PepsiMojis appearing on bottles starting this summer.