The biggest frustration PR pros face in their job is “cold pitching
,” according to a Ragan.com LinkedIn Poll.
But there are upsides, right? I polled the community
to find out what they love most about PR.
The verdict? Variety, according to 58 percent of respondents.
“I've stayed in this biz for 20 years” said Meg McAllister
, president and founding partner at Ben , “primarily because there is virtually never a dull moment.”
Meanwhile, 21 percent of respondents said client relationships were their favorite part of the business.
“I enjoy interaction with clients, media and movers and shakers” said Ben Holbert
, consultant at Halliburton, Hines and Holbert. “Also, I agree with the rush of scoring a major media placement. There are so many companies that could benefit from PR services. If you are a president of a company or CEO—consider the value add.”
Eric Gross, account coordinator at Griffin Integrated Communications, said he most enjoys the chance to constantly exercise his writing skills.
“The rush I feel from landing a major placement,” he said, “particularly when I conceptualized, researched, wrote and edited the material. Watching an entire story build from a scribble on a napkin or an off-the-cuff idea into a magazine spread is unbeatable”
Laura Often (Ort)
, associate/PR consultant at Red Javelin Communications, “gets a thrill” when she’s able to provide value to reporters.
More than 150 people took our poll, which offered respondents five choices from which to choose. The poll was promoted via Twitter.
Here’s a breakdown of the answers:
• 58 percent love that every day is different;
• 21 percent enjoy client relationships;
• 15 percent like constantly exercising their writing skills;
• 6 percent take pride in providing value to reporters;
• 1 percent like being able to tinker with their gadgets (smartphones, etc).
As compared to the “PR pros: Why do you hate about PR?” poll, this poll had 67 fewer respondents. PR pros: Do you need a vacation?