Looks like someone forgot to yell, “Stop the presses!”
The Miami Herald
is apologizing for running a nearly full-page Macy’s ad on Monday that congratulates the Heat for winning the NBA title, alongside pictures of hats and T-shirts proclaiming the Heat 2011 NBA champions.
The problem, of course, is that the underdog Dallas Mavericks beat the Heat in six games.
The paper has apologized for the blunder
, which it called a “production error.”
Elissa Vanaver, the Herald
's vice president for human resources, told the Miami New Times
that the paper’s advertising staff had produced numerous ads in case the Heat won the series. Quite simply, the wrong ad appeared in the paper, she said.
“We weren't going to sit and wait around for Game 7 to decide how to advertise something like this,” Vanaver told the Miami New Times
. “That ad was in the system for the eventuality that the Heat ended up winning the title.”
She apologized to readers and advertisers, adding: “I’m not sure what else there is to say about it.”