The National Eating Disorders Associations offered “kudos” to General Mills for its decision to pull a Yoplait commercial that the organization had called troubling.
In a press release, NEDA President and CEO Lynn Grefe said the company agreed to end the “concerning ad campaign, which contained language NEDA says is a trigger for those most vulnerable.”
The ad depicts a slim woman standing in front of her office refrigerator as she rationalizes whether to have a small, medium, or large slice of raspberry cheesecake.
“The language in this advertising campaign was seriously problematic for those affected by eating disorders and anyone who may have a predisposition towards developing one,” Grefe said in a press release
She went on to applaud the company for its decision to pull the “troubling” ad.
“We had no idea,” Tom Forsythe, VP of corporate communications for General Mills, told The Huffington Post
. “The thought had never occurred to anyone, and no one raised the point. We aren't sure that everyone saw the ad that way, but if anyone did, that was not our intent and is cause for concern. We thought it best to take it down.”