Sometimes it seems like writing press releases is a fruitless exercise.
Usually this comes about because you’ve simply run out of fun ideas—and that shows up in your writing. Nobody wants to read a boring press release, so yours get rejected.
To help solve this conundrum, let’s take a look at some new ideas for your press releases. These should help shake things up a bit and get the creative juices flowing.
1. Dream up something outrageous.
If you really want to grab people’s attention, claiming you can accomplish a crazy feat always does the trick. Of course, it’s best to make sure you can actually perform it so you don’t look ridiculous. Are you convinced that your company’s custom-made printers will outperform the competition? Hold a race between the two machines, and see who wins. People usually flock to stories in which there’s a chance for some thrills and tremendous success, and it will likely get media coverage.
2. Perform a study.
For a more sensible idea, you can try to solve the world’s major problems by conducting a study. If your printer business boasts how “green” it is, study how much printer paper is wasted by an office every day. Then you can use your findings in a press release that talks about wasteful practices and tie in how great your printer is. This not only provides people with useful information, it also helps promote your product.
3. Human interest.
Almost nothing works for a story like having a human-interest angle. If your audience can relate to the issue in some way, then you have a rapt audience. All you have to do now is to not make the rest of the press release seem like you’re selling them something.
What about your company sets it apart on a human level? How much of a struggle was it for you or the CEO to create the business and get it off the ground in the first place? Does your product inspire great levels of humanity? Any of these can work as a human-interest angle.
4. Work the seasons.
It’s always important to take what the weather is like into consideration. You may think it’s just for folks who sell winter coats and swimsuits, but that’s not true. If you’re selling electronics, when do people buy them more? TVs may sell in the dead of winter; just as portable radios or iPod docks fly off the shelves during summertime.
You may not be the office clown, but someone there is. Bring them in for a humor session, and try to think of an amusing angle to sell your product.
It doesn’t have to be totally smart and witty, either. Generally, corny humor works well. Think of most of the commercials on TV, and you’ll realize most of them are fairly silly and goofy. That’s because it works. Try not to go too crazy, but a little humor can bring in a whole new audience for your company.
This article previously appeared in PR Fuel, a service of eReleases.com Press Release Distribution.