With its new contest, the University of Iowa is taking electronic communication to a new level.
“The university is asking prospective students to submit a 140-character tweet in place of a second essay,” reports USA Today
. “The University of Iowa is joining several others in its attempt to make students get to the point quickly and to improve their social media skills—two qualities that today's Twitter-savvy marketplace demands.”
The winner will grab a $37,000 scholarship to the university’s business school. The deadline is July 28.
"We want [applicants] to show us more about themselves," Jodi Schafer, the Tippie School of Management's director of recruiting and admissions told the Iowa Press-Citizen
. "This would give us a lot more depth and show us more about a candidate than an essay would show."
Is this a good idea? Critics say the school shouldn’t focus on “a fad.”
Here’s the question posed to participants: "What makes you an exceptional Tippie full-time MBA candidate and future MBA hire?"
Curious thing is this: Iowa’s teams are the Hawkeyes. Hawks don’t tweet; they screech.