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5 PR and marketing books for your summer reading list (and beyond)
By
Kevin Allen
|
Posted: July 28, 2011
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Sure, it’s almost August, but there’s still time to kick back with a cool cocktail and a summer read.
If you’re planning to hit the beach (or your patio) soon, mix business and pleasure with one of these seven titles that tackle social media, PR, and marketing. They’re recommendations from Lexington, Ky.’s
Herald-Reader
contributing
columnist Anne Marie van den Hurk
.
Here’s van den Hurk’s must-read list:
1.
Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
by Jay Baer and Amber Naslund.
2.
PR 2.0
by Deirdre Breakenridge.
3.
Social Marketing to the Business Customer
by Paul Gillin and Eric Schwartzman.
4.
Social Media ROI
by Olivier Blanchard.
5.
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
by Geoff Livingston. (
Click here
to read an excerpt of this book.)
For more book recommendations, see
PR Daily
’s
list of summer reads
.
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