A lot of what Stephen Covey
writes in his bestselling book The Seven Habits of Highly Effective People
applies to the habits of the top influential Twitter member. Here are seven behaviors to repeat regularly to increase your influence on Twitter
Habit No. 1: Make each tweet count
Mark sure each tweet or update you send is relevant. There is an increasing amount of noise on Twitter, so you need to make sure each tweet you send grabs the attention of your followers. With limited time and lower attention spans, compelling tweets are a must. Hint: Try to follow the nine simple formulas to creating killer headlines
Habit No. 2: Know yourself
Discover and clarify your values and goals. What are you trying to accomplish from Twitter? Think Guy Kawasaki
and his Twitter strategy
Habit No. 3: Plan ahead
Plan and execute your tweets for the week ahead. Schedule some tweets using a third-party platform like HootSuite
(which is now part of Twitter).
Habit No. 4: Know your following
Know your Twitter followers
and what they like about your tweets. The third-party platforms mentioned above show you which tweets are the most popular and which topics your followers like or dislike.
Habit No. 5: Listen
Listen well. Follow trending topics on Twitter and popular hashtags, and take advantage that Twitter usually reports news before traditional media
. Create a reasonably large amount of Twitter lists to better segment your followers so you can better understand your different types of followers.
Habit No. 6: Grow your influence slowly
Your following won’t dramatically increase overnight. It is a marathon, not a sprint. Follow these tips on how to grow your Twitter influence
Habit No. 7: Develop a sustainable strategy
Twitter takes a lot of time and effort to be successful. You are only as good as your latest tweet. You have to continually to produce retweetable content. Know how to get more retweets
by taking advantage of research by social media scientist Dan Zarrella
What habits would you add to this list?
Matthew Royse is a marketing communications manager. He blogs at Knowledge Enthusiast, where a version of this story was published.