Chelsea Parks, you might just very well be our creative crusader.

Big ideas don’t take shape out of thin air, and the creative process itself can be so difficult to explain that it becomes a battle of good vs. evil.

Appropriately enough, this copywriter and blogger drew upon a comic book to explain her imagination strategy. So, how does our hero Gray Matter rally to defend his inner campaign catalyst? Here you go:



Maybe in the next one, Gray Matter can take on our evil nemesis, Writer S. Block.