Most readers of PR Daily
have heard of Ford Motor Company's social media director, Scott Monty
Scott is widely admired for his clever and pioneering use of Twitter, Facebook, and now Google+ to engage customers and promote the car company.
Google+ has chosen Ford to test drive the social network before it opens the site to other brands later this year. That puts Monty in a great position to compare Ford's experience on Google+ with Facebook, Twitter and other social networks and platforms. Ford has already used the site for chats with executives, photo contests, and video meet ups.
During a recent Google+ Hangout with Monty, he made a candid observation about the differences between users at the social networks. Hangouts, for the uninitiated, are video meet-ups for up to 10 users at a time—a cool idea that allows instant video networking with the people who follow you and place you in their Circles.
Google+ users seem to craft more intelligent responses, and appear less prone to crude outbursts, Monty told three of us gathered in a video Hangout that I started Monday afternoon. Although he wasn't telling us anything he hadn't already shared with Ford's 13,000+ followers on the new social network.
As evidence, Monty posted the comments that Ford received on Facebook and Google+ to its recent announcement of its partnership with Toyota
“Today's news definitively illustrated the difference in intelligence (emotional and otherwise) between Facebook and Google+ users,” Monty wrote on his Google+ stream.
Here’s the link
to the Facebook post about the partnership, and the link
to the Google+ post about it. You decide which site’s users are more sophisticated.
If Monty is correct, it will be interesting to see how long this polite world holds up.
Google+ is in its infancy, despite its user base of 25 million
. We'll check back in after the social network doubles and triples its size, leaves the beta-testing stage and opens its doors to the great, unwashed masses.
Mark Ragan is the CEO of Ragan Communications, which publishes
PR Daily. Follow Mark on Google+.