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Survey: 69 percent of online women use social media; men—60 percent

By Alan Pearcy | Posted: August 30, 2011
Women might follow people once they’re on Twitter, but they’re leading the way to social media sites.

According to survey results released Friday from the Pew Internet & American Life Project, 69 percent of women on the Web are using social networking. That’s true for only 60 percent of men.

The report labels young adult women as “power users” of social media, with 89 percent of online females ages 18 to 29 registered on such sites, 69 percent of whom claim they tend to log in daily.

And despite a few of the funny, but none-too-favorable one-word descriptors survey-takers gave when asked to sum up their experiences using social media— “hogwash,” “nosey,”—overall, things online are looking up.

For the first time, more than 50 percent of the adults surveyed report that they use social networking. Compare that to the 5 percent Pew reported back in 2005.

We’re making digital leaps and bounds here, people.

Read the full study from Pew.

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