A U.K. charity has found an innovative way to help raise money for cancer awareness.
Working with the London office of agency Havas, cancer-support organization CLIC Sargent has launched The Joke Appeal campaign
, which asks you to donate a joke—via audio, text, or video—instead of money. Visitors to the organization's microsite can then “sponsor” their favorite jokes in the form of an actual monetary donation.
The more jokes that are submitted, the more money the charity is able to raise.
CLIC Sargent has also signed on some popular comedians to provide content and help promote the campaign.
In a press release, Dara de Burca, Director of Services at CLIC Sargent, had this to say about the campaign:
We know how important laughter can be in dealing with the challenges that cancer brings. For the children, young people and families we support it can provide a much-needed moment of relief during their cancer journey, and can help lift their spirits when things are tough.
By donating their jokes, people can show their support for children and young people with cancer.