4 marketing lessons from March Madness

Elections aside, name something else that brings together millions of Americans every year for more than three weeks.

March Madness is upon us. For one month every year, the country is captivated by college basketball. Sixty-four teams from around the country compete for “One Shining Moment.” What supposedly began with 80 people in a bar in Staten Island, New York in 1977 has evolved into a global phenomenon. In 2017, an estimated 70 million brackets were filled out, totaling $10.4 billion in bets. Television ad revenue alone surpassed the $1 billion mark in 2017.