Have a Coke and a sigh.
The marketing “machine
” that is Coca-Cola usually invites consumers to “open happiness,” but those at the global beverage giant might be less chipper today.
According to Interbrand’s latest report
, Apple has taken down Coca-Cola as the world’s most valuable brand. Coca-Cola fell from its top spot on last year’s list
to No. 3, behind Google, which jumped from No. 4 to No. 2.
Here’s a look at the top 10 rankings, which are dominated by tech and electronics companies:
Whether it was a last minute push by Apple after the release of its recent iPhone models
or perhaps Coca-Cola’s recent bottle cap blunder
, the new numbers reflect a similar ranking from online clearinghouse BrandZ, which reported Apple and Google as the most valuable brands on its list
released in May.
Reports The New York Times
, Interbrand’s global chief executive Jez Frampton recently said in an interview that “although ‘Coca-Cola is an efficient, outstanding brand marketer, no doubt about it,’ Apple and other leading technology brands have become ‘very much the poster child of the marketing community.’”
[RELATED: Hear powerful case studies from The Coca-Cola Company, Walmart and Whole Foods Market in October at Microsoft's HQ.]
To view Interbrand’s top 100, click here