Communication is at the core of all our relationships, both business and personal. During the past five years, communication—and technology—have undergone the most significant changes and shifts that impact our daily lives. The term “revolution” often feels like an understatement.
Business communication must be aligned with the pace of our new world, or it is ineffective. We continue to be bombarded with irrelevant information and messages that we didn’t ask for.
We beep. We run around with gadgets. We share breaking news. We make videos. We sleep with our smartphones. We post our innermost thoughts, feelings, fears, and triumphs in 140 characters. We have very busy thumbs.
We’re at the mercy of our warp-speed digital communication
As much as things have changed from the clunky rotary phones hardwired to the wall, many fundamentals of business communication remain. Here are the 12 most important business communication tips you’ll ever need. A sweet and timeless convergence of the old and new.
1. Your attention = A hot commodity
Back in the dark ages of 1971, Nobel Prize winning economist Herbert Simon
wrote: “What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”
Did Simon have a crystal ball? How did he know the attention tsunami was coming? In ’71, there was no Google, information superhighway, or text messages. Carefully guard your time, attention, and mind.
2. Accept the word “I”
It doesn’t have to be self-serving and arrogant. Art Petty
, who runs a management and leadership consulting firm
, says we can use the word “I” for empowerment, active listening, and accountability.
“I am responsible for this outcome.”
“Here’s what I understand about your opinion on this matter. Am I correct?”
“I could use your help
3. Rapport is crucial in conflict and camaraderie
In our “crazy busy world,” it’s essential to know how to connect and engage with all types of people and personalities. This is especially true if you want to resolve a conflict and build consensus. Rapport is the bond that brings us together.
4. Practice H.O.T. communication
pen, and T
wo-way. That’s according to business writer and blogger Dan Oswald
. He says the H.O.T. approach is an effective and powerful force. Amen, Dan.
5. Influence comes in many different forms
It may be a tweet, blog post, webcast, or handwritten note. Our words wield power. With social media and other technology, your influence (or impact) can affect people in other countries—people you’ve never met and never will. Choose your words carefully.
6. Develop charisma
Charisma is defined as appeal
, charm, magnetism, and allure. It’s a magical quality that most leaders possess. These are people who look and act like winners. They are kind, empathetic, have a light sense of humor, and are known for their strength of character.
Charisma isn’t connected to money, fame, or power. Consider the wealthy and well-known people who are recluses. They lack that special sparkle in their personality.
7. Speak up or shut up: The power of silence
Not every statement, conversation, or accusation warrants a response. Silence is an extremely powerful communication tool.
8. Convey your thoughts with clarity
Whether you’re writing or speaking, get right to the point
. No one has time to figure out what you may be trying to articulate. Clarity trumps confusion every time.
9. Learn the fine art of public speaking
Speaking requires solid communication skills
and self-confidence. Be willing to share your expertise and knowledge with others. Yes, this is another form of content.
10. Ask good questions
If you need good information, ask good questions. Get others thinking, feeling, reacting, and involved. Be curious, and, of course, be sure to listen to the response.
11. Tap into silent listening
This new trend in communication requires us to (mentally) slow down and stop the noisy, unrelenting negative soundtrack that plays in our heads. Silent listening means you are free of distractions, judgments, and response planning. It requires us to be fully present and in the moment.
When you obey the mantra, “Wherever my feet are, my head is,” your business and personal relationships will be transformed.
12. Understand the emotions of communication in marketing
, author of Start with Why
, writes about “The Golden Circle” and how most companies and people try to sell their ideas based on what their product or service is. Then they talk about how it will work.
But the most successful are those who can connect with the public on an intimate level. These folks begin at the center of the circle, where the “why” resides. The “why” is what we believe and why we believe it. The “what” and “how” come later.
Embracing our creative community by participating in it is crucial to business success. Social media has given us access to people and decision makers that we would never have been able to communicate with before. You’ve got the platform. There are no gatekeepers. It’s time to refine your communication skills. You must begin now, or you’ll be left behind.
Susan Young is a
PR Daily contributor and managing editor of Ragan’s HR Communication. She also consults on media, content development, and content curation. A version of this post first appeared on the 12 Most blog.