If you’re looking to increase the click-through rates on the links shared in your tweets, a recent study from HubSpot’s Dan Zarrella may help.
Zarrella found that as the length of tweets grew, so did the number of clicks for a link in the tweet. Once the tweet reached 130 characters—the maximum number of characters for a tweet is 140 characters—the number of click-throughs fell.
“So it seems as though Twitter users are more likely to click on links in tweets if they're accompanied by something else, such as a description of the link,” Zarrella explained in a blog post.
To learn more about his research on this topic—and see a chart of his findings—visit the HubSpot blog
A Bitly study
published this month showed that the average half-life of a link—that is, the amount of time a link will nab half of the clicks it will ever get after it has reached its peak—shared on Twitter is 2.8 hours. Links on Facebook have a half-life of 3.2 hours, according to the study.