An iPhone uptick, not an overhaul, spurs a tempered online frenzy
No iPhone 5. Instead, Apple’s new CEO Tim Cook today unveiled a more powerful iPhone, called the 4S. The reaction was mixed, but still resulted in major earned media for the tech company.
The iPhone 4S, unveiled at a hotly anticipated press conference at Apple headquarters in Cupertino, Calif., looks identical to its predecessor but has several upgrades, including a faster processor, longer battery life, 8-megapixel camera, and new voice-recognition software. Tim Cook, the company’s new CEO, led the event.
Pre-orders for the 4S start this Friday, according to Engadget. It will be available Oct 14.
The event brought a somewhat mixed reaction. A number of Twitter users expressed their disappointment. One person tweeted:
“Oh @apple I wanted a new cup but you just sent a tired waitress to ‘warm ya up hon?’ #letstalkiphone”
Apple’s stock price was down slightly after the announcement.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
