On Thursday, Ragan Communications, publisher of
PR Daily, hosted its Corporate Writers and Editors Conference in Chicago. I was in the crowd and pulled together 10 tweetable tips from a few of the speakers, including some from Mark Ragan, CEO of Ragan Communications, and Sonia Simone, the chief marketing officer at
Copyblogger.
You run this town
“Empower writers, because the writer runs the show. Quality content gets you where you want to go.”
@SoniaSimone
Get glossy
RT @wiredprworks: Headline ideas: go to
http://t.co/jtcJkUEg look at Cosmo, Fitness etc
@SoniaSimone
Think refrigeration
Refrigerator Journalism: "Something you like so much, you cut it out & place on your fridge - easy to read & knows what you want.”
@MarkRaganCEO
Relinquish control
“It’s not your brand, it’s theirs. You put it out there & they're sharing it. You can’t control the conversation.”
@SoniaSimone
Quality counts
"Content quality always comes first, always."
@SoniaSimone
You’re not just a writer
“Communicators need to think of themselves as writers AND advertisers.”
@MarkRaganCEO
Fight for the right to write well
"Be warriors. Insist on being relevant, interesting and useful."
@SoniaSimone
Can you tweet it?
“Visualize your content headline on Twitter as you’re writing. Does it work?”
@SoniaSimone
And now for some math
“Writing should be: 40 percent preparation, 20 writing, 40 editing/rewriting.”
@PubCoach
It’s do or die
“Writers, can't get those words to flow? Try
www.writeordie.com”
@PubCoach
Ragan’s Corporate Writers and Editors Conference has two more stops: Louisville, Ky., on Oct. 28 and New York City on November 9. Learn more about attending here.