Americans may spend 16 percent of their online time on Facebook
, but a new Harris poll says that YouTube is the top social media brand among America's youth.
The video site beat Facebook as Social Media Brand of the Year in the 13- to 24-year-old age range, according to the 2012 Harris Poll Youth EquiTrend
In terms of YouTube’s popularity, other studies
have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.
The study sought to benchmark the brands that America’s youth prefers by evaluating familiarity, quality, and purchase consideration. More than 5,000 Americans, ages eight to 24, took part in the study.
Overall, the study’s biggest winner was Apple. Among 13- to 24-year-olds, it ranked highest in the computer, tablet, and mobile phone brand categories.
“To have this kind of significant edge [in this age group] signifies that Apple has built a powerful equity base among their customers of today and their customers of tomorrow," Jeni Lee Chapman, executive vice president of Harris' Brand and Communication Consulting practice, said in a press release.
Other top brands were:
• Capri Sun (fruit flavored drink)
• Minute Maid (fruit juice)
• Sprite (soda)
• Cheerios (breakfast cereal)
• Oreo (cookies)
• Hershey’s Milk Chocolate candy bars (sweat treat)
• Nintendo Wii (gaming platform)
• ABC (broadcast TV network)
• Nickelodeon (kids TV programming)