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New program aims to employ 30K disabled people at agencies

By Alan Pearcy | Posted: November 4, 2011
There’s nothing quite like life inside an ad agency.

It’s an imaginative subculture in which highly inventive, and often bizarre, people find inspiration among the everyday things that exist in virtually any office—desks, cubicles, office supplies, accountants. A place where the attire is usually casual and daydreaming is actively encouraged.

Well, what started out as a dream 15 years ago for David Nobay, creative chairman for the ad firm Droga5 in Sydney, Australia, has now taken on a “creative spirit” of its own. And it has the agency atmosphere to thank for it.

In partnership with Break Thru People Solutions, the Creative Spirit campaign hopes to prove that the ad-agency environment will be the ideal place to staff some 30,000 disabled people over the next 10 years—disabled people like Lloyd, who despite living with Down’s Syndrome, has found a place in the industry where he can make a difference.



(via Creativity)