The folks over at Vice seem to have some pent up Valentine’s Day rage, and they’ve taken it out on Chicago ad agency Epsilon. The offense? Creating the “whitest Valentine’s Day ads ever.”
And we have to admit, Vice’s Copyranter
has a point.
In a four-spot ad campaign for Florists’ Transworld Delivery (FTD), Epsilon relies on some not-so-fresh stereotypes in the vein of “Men are from Mars, Women are from Venus.” Or, as Vice so succinctly puts it, “The men in the spots are from planet Idiot, the women, from planet B---h—a.k.a. the advertising industry’s characterizations of the genders for the last 20 years or so.”
Epsilon seems clueless to the criticism, but they did fire off the following tweet earlier this week:
They might want to take a look at some of these responses:
jumped on the ads, albeit with far less vitriol than Vice
These ads don't bite—they're amusing and well acted—but they do feel dated. The rhythm and style recall late-'90s/early-'00s sitcoms, with bird-brained guys and whiny women over-obsessing about their relationship woes. And why do we get youngish white hetero couples each time?
Give the spots a look below and let us know if you feel the same white-knuckle rage about the ads in the comments: