Shortly after Google+ premiered, forward-thinking companies began joining the new social network to try to wrap their heads around it.
And then they were booted
, or voluntarily removed their profiles. The tech giant wanted people to interact before it land brands join the conversation.
Well, brands, it’s time to starting gabbing. Google+ unveiled its brand pages on Monday.
“This means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour,” Vic Gundotra, Google’s senior vice president of social, said in a blog post
“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.”
Brand pages look similar to regular profiles, with the exception of a box indicating it belongs to an organization. The first brands to have pages are Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children.
Google+ allowed Ford and GM to have a brand page in advance of the others.
If you're already a Google+ member, you can begin creating a brand page here