Have you ever been hanging out with someone and felt invisible because that person is snubbing you in favor of his or her phone?
That’s called “phubbing,” a melding of “phone” and “snubbing”; its etymology finds its source in a marketing ploy.
McCann Melbourne (Australia) has been promoting the coinage as a way to help sell copies of the Macquarie Dictionary of Australia.
Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.
The campaign will also include an online video titled “A Word is Born,” which will be available Tuesday on YouTube.
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