The Los Angeles Times
recently dubbed Diesel’s casting of Jillian Mercado, a wheelchair-bound model with muscular dystrophy, as “groundbreaking.” But fortunately for the modeling industry, non-traditional casting seems to be increasingly normalized.
Diesel certainly isn’t alone in calling on non-traditional models.
American Apparel, known for its bold campaigns and interesting ad placements, recently cast 62-year-old Jacky O’Shaughnessy in a lingerie ad:
Barneys New York recently launched a campaign titled “Brothers, Sisters, Sons and Daughters,” which features transgender models.
The campaign consists of photographs of 17 transgender people from varying countries and of different races, paired with their personal stories. Photographed by Bruce Weber, many of the models are pictured with a supportive family member; they’re dressed in brands such as Balenciaga, Derek Lam, and Yves Saint Laurent.
And in Germany, there’s an entire agency dedicated to non-traditional models. It’s called "We are Unlike You
"—and there’s a good chance they’re right.
[RELATED: Link creative communications to the goals of your organization with this one-day workshop.]
"I would like fashion campaigns to be more daring," Mercado told the LA Times
. "America is very safe. It’s time to be more creative, risky and entertaining. It’s about time!"