American Apparel has always been something of a provocateur, but one of its new T-shirts really puts everything on display.
The $32 “Period Tee” designed by 20-year-old Toronto artist and former American Apparel employee Petra Collins is exactly what it sounds like: It’s emblazoned with a large drawing of a vagina with menstrual blood.
On Sunday, American Apparel announced on Facebook
that the shirt, along with two others designed by Collins, were back in stock after initially selling out. The comments on that post are all rather complimentary—the only complaints are about a photo credit. Of course, that may be because the shirt in the Facebook photo, which features a girl in a T-shirt that says “loser,” is the one that’s clearly the least likely to offend. (The third shirt in the series has a photo of a woman in a wet T-shirt.)
Twitter users’ reactions to the menstruation shirt expressed considerably more shock after the shirt appeared in places such as The Daily Mail
(images in link NSFW):
About half the proceeds from Collins’ T-shirts go to The Ardorous, a women’s art project she curates.
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Neither American Apparel nor Collins has commented on the current controversy about her shirts, but Collins did comment in general about her work in an interview with OysterMag.com
(images NSFW) last year. She said: “We need to make room for the female view of sex and accept it. Until then, people are going to be uncomfortable with photos like mine.”
Uncensored images of Collins’ T-shirts are below. These images are in no way safe for work.