Credit Run DMC with being the first rap group to popularize the in-song brand mention. Little did they know when they penned the lyrics to “My Adidas” that they would start a trend that today can result in multimillion-dollar sales bumps.
The International Business Times
has completed a comprehensive study of brand mentions in rap songs. While brands like Cadillac and Cristal certainly pop up with a high frequency, the study looked specifically at Fortune 500 companies.
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Here are the top ten most-mentioned brands in rap songs:
Check out the full infographic below: