For weeks, Apple has endured a PR crisis in China, and on Monday, the company apologized to the Chinese. The letter of apology, which CEO Tim Cook signed, said:
“We are aware that a lack of communications ... led to the perception that Apple is arrogant and doesn't care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.”
Since last month, state-run media in China has slammed Apple, accusing it of “skirting warranty periods, adopting customer-service policies that discriminate against Chinese customers, and formulating an inadequate and arrogant response to the reports,” according to The Wall Street Journal
Apple products are manufactured in China by the Hon Hai Precision Industry Co., known more notoriously as Foxconn.
The Cult of Mac blog
reported that a front-page story in China’s People Daily
newspaper, which has a circulation of 4 million, carried the blistering headline, “Defeat Apple’s Incomparable Arrogance.”
China is Apple’s second-largest market behind the U.S.
said that Tim Cook has visited China publicly last year and in January, where he met with officials and sat for local media interviews. Cook reportedly said China will soon become Apple’s largest market.