Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

“Is that rain?” With lines of eager fans waiting outside Apple stores each time it rolls out the latest iThis or iThat, the tech giant is by now familiar with selling out—at least when it comes to its products. However, Forbes’ Will Burns suggests Apple hit a marketing low when it sold out with its tactless use of celebrity endorsements.

According to Advertising Age, men’s grooming products seem to have hit a new low, as well. Although they didn’t necessarily hit a high point, either. As explored by Morgan Spurlock’s new documentary “Mansome,” masculine hygiene products—particularly those geared toward males’ nether-regions (e.g. Fresh Balls)— have struggled to find their market, often excluded from retail shelves.

Miracle Whip is another product that’s struggled to find acceptance among certain demographics of eaters. Nonetheless, as a brand, it’s been able to transform this unyielding discrimination by consumers into a marketable campaign. And now, the sandwich spread is tackling it haters via a series of Web-based PSAs.



With 140 million active users (as of its sixth birthday in March), Twitter has secured its place in social media. So what better time than to launch a new logo. I know what you’re thinking, and yes, it does look pretty much look the exact same to untrained eye, but I promise you, it is different.



Hopefully, the site’s new blue birdy won’t deter users from tweeting about the summer return of their favorite TV programs. And if this new data from Trendrr is any indication, network advertisers have little to worry about.

Mitt Romney is someone who should be worried, and it’s not because of Obama’s entourage of celebrity supporters. It’s because his campaign is inundated with spelling errors. This time his staff misspelled Ronald Reagan’s name on a list of past presidents and their job-approval ratings in May of a re-election year. God bless, Amercia America.

It can’t possibly be that Romney’s campaign staff is too distracted by Facebook. A recent poll from Reuters and Ipsos shows that 34 percent of users are spending less time on the social network, having grown bored of the site.

Both Romney and Obama found time to help open Wednesday night’s CMT Awards in a spoof pitting actress Kristen Bell and country singer Toby Keith against each other as candidates fighting for the right to host the show alone.




The CMT awards may have had politicians, but it lacked one vital component to any music extravaganza these days: holograms. Never fear—Elvis will soon be back in the building. Rolling Stone reports that the same minds that brought us the holographic Tupac are creating a similar version of The King.

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