Here’s a note for anyone whose job responsibilities include making signs of any kind: Lay off jokes about domestic abuse.
People walking by the Austin, Texas, hangout Minibar one recent night saw a message on a sign outside that read, “I like my beer like I like my violence: domestic.” Quite a few people probably took offense, but one onlooker, a local named Seetha Kulandaisamy, was mad enough to take a photo and post it to Reddit
with the headline, “Austin can do better than this.”
Kulandaisamy later told ABC News
: "My first response was just anger. I currently am a volunteer at the women’s shelter in Austin, so my sensitivity is extra high, but I think my reaction would have been the same regardless. Not only was it offensive, but it was also just bad humor.”
The bar’s management would seem to agree, or do now that the offending sign has grabbed national headlines and a considerable amount of social media attention. All the recent activity on Minibar’s Facebook page
appears to revolve around the sign.
Minibar says the employee who made the sign has been fired, and owner Alex Elmiger offered this statement:
“Minibar doesn’t condone that sign. I give my utmost apology and assure it won’t happen again. As soon as it was brought to my attention, I wanted to do something to rectify the situation.”
For the rest of the month, the bar is offering to give $1 from the sale of every domestic beer to the National Coalition Against Domestic Violence. October is domestic violence awareness month.
[RELATED: Find out about our November event that has instruction for your entire communications team.]
This isn’t the first time a sign with almost that exact message has set off outrage. The Daily Mail
pointed out that Roots Bistro, an organic restaurant in Houston, set off a similar backlash when it put “Beer should be like violence domestic” on its sign. The restaurant later changed the sign to read, “Seriously, focus your energy on equal rights.” It later changed again to, “Sorry a million times over Houston.”