So many eyes (bleary and otherwise) are fixed on Colorado as Amendment 64, the new law that allows recreational marijuana sales to people 21 and older, and which went into effect Jan. 1, plays out. It was only a matter of time before it was bravely brandjacked.
It looks like ice cream makers (and munchie satisfiers) Ben & Jerry’s is the first. Check out the following tweet:
The company has made plenty of nods to weed culture over the years, as this follower pointed out:
It’ll certainly be interesting to see which brands, if any, also decide to latch on to the pro-weed bandwagon.
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After all, 10,000 retweets and nearly 6,000 favorites are pretty compelling reasons to consider it.