Brands are turning to a new (yet old) method to sell their wares. They’re sticking just about anything in a vending machine, no matter how incongruous the idea might seem.
If you’ve been through an airport lately, you’ve probably seen vending machines stocked with all sorts of electronics and headphones. But it doesn’t stop there. Walkman has taken the idea a step further and put their new waterproof headphones in a bottle of water
—and then put that in a vending machine.
Here’s a video about the DraftFCB campaign:
A Chicago chef plunked his “Farmer’s Fridge” in the middle of a food court downtown, stocking it daily with fresh salads and snacks. According to The Huffington Post
, Farmer’s Fridge relies on “locally grown produce.” Appropriately enough, it resides in the shadow of a McDonald’s.
One of our favorite recent examples of the vending trend comes from the fine folks at Molson, who are offering free beer
at Canada’s Olympic House to anyone who scans a Canadian passport.
[RELATED: Link creative communications to the goals of your organization with this one-day workshop.]
And in the strangest case of the bunch, if you live in Vancouver’s Downtown Eastside and have a persnickety desire to smoke your crack out of a clean pipe, you can get your implement from—you guessed it—a vending machine. An outreach group is offering Pyrex glass pipes
for 25 cents apiece.