If your CEO has ever followed the name of a social media platform with the word “thing,” you’re probably not alone.

Questions like, “Is this Facebook thing really worth it?” and “Does this Twitter thing really work?” are far too common.

But recent data from IBM suggests that CEOs may not be as doddering as you think when it comes to social media.

Only 16 percent of CEOs use social as a top way to engage customers; however, the 1,700 chief executives surveyed believe this number will triple in the next three to five years.

Check out these and other insights from CEOs about social in this infographic:



(via AllTwitter)