A campaign for Ontario’s beer monopoly seems to be backfiring.
The very literally named The Beer Store released a series of ads meant to show the dangers of allowing private convenience stores to sell booze. Instead, the ads come across as ridiculous and out of touch.
The campaign is called “Ontario Beer Facts,” and yet the first spot is curiously short on any actual facts:
As you can see, private convenience store owners will blindly sell alcohol to minors without a second glance.
The Beer Store is owned by Molson, Labbatt and Sleeman, although many residents of the province mistakenly think it’s a government-run entity. The ads seem to be taking advantage of that mistaken belief.
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calls the ads “propaganda.” What do you think?