Carnival Cruise Lines launched into crisis mode on Wednesday, the third time in two months for the company’s busy PR department.
The crisis response came after Carnival's Triumph—which was towed into port in Mobile, Ala., last month—broke loose from its moorings on Wednesday afternoon, damaging the ship and knocking two workers on an adjacent pier into the water. One of the workers remains unaccounted for. Six hundred crewmembers and 200 contractor workers aboard the ship were unharmed, according to a Carnival statement.
Triumph has been a problem for Carnival. In February, the cruise liner was towed into port
in Mobile after several days at sea without power. Weary and frightened passengers complained of backed-up toilets.
In the most recent incident concerning Triumph, Carnival responded quickly via social media to the first reports of the ship’s unmooring. Shortly after the incident occurred, Carnival tweeted:
It continued tweeting updates about the ship throughout the day and night:
The company pulled all of these tweets together for two larger statements posted to its Facebook page
Triumph isn't the only ship to create problems for Carnival. Last month, reports emerged
of backed up toilets on another Carnival ship. The company has received mixed reviews from PR professionals
for its response to the incidents.