Maybe brands' Twitter Q-and-As using special hashtags simply isn’t such a great idea.
JPMorganChase’s got so bad it had to cancel
. The #MyNYPD hashtag didn’t go very well
. Just this week, NFL Commissioner Roger Goddell’s Twitter chat
with the hashtag #AskCommish turned sour.
Wednesday, yet another example got added to the pile. The Chicago Transit Authority, which has been having some difficulties with the rollout of its new Ventra payment system for riders, announced it would take questions about the transition to the new system starting at 2:30 p.m. CDT from people using the hashtag #AskVentra.
Before the Q-and-A even officially started, the joke tweets—some with a lot of anger behind them—started rolling in.
Other tweets were less angry and more just plain silly:
During the chat’s appointed time, things got that much worse.
Chicago’s CBS 2
reported that CTA managed to find about 100 serious questions mixed in with all the jokes and anger and did its best to respond to those. CTA spokeswoman Tammy Chase called the chat a success, saying the authority was “pretty pleased.”
Maybe the social media team is pleased because they got to give this answer.
At least they found a way to have some fun with it.