About one year ago, Coca-Cola released a Web video titled, “Happiness Machine
.” You probably saw it. More than 3.2 million people have viewed it on YouTube.
The video shows a Coke machine in a school cafeteria. The machine dispenses bottles of Coke, and flowers, and sub sandwiches, and pizza, and so on. The idea for the video came from Definition 6.
Well, Coca-Cola and Definition 6 are back with a follow-up to the Happiness Machine, which Coke is featuring on its Facebook page
. This video is called “Happiness Truck,” and it takes place in Rio de Janeiro. A Coke truck gives away soda, beach balls, soccer balls, and more.
Shane Grant, global brand director for Coca-Cola, told Mashable
that the company chose Rio because it “wanted to show how happiness translates in markets around the world, not just in the U.S. or Western Europe.”
Here’s the Happiness Truck. So far, it’s amassed more than 154,000 views on YouTube. There’s also a video of a Happiness Truck in the Philippines