Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
The jig is up, hipsters. Your free Wi-Fi privileges have been revoked—at least at one Bay Area coffee shop. To maintain amity among its “Caledonia neighbors,” San Francisco’s Four Barrel has prohibited rowdy customers at its outdoor Alley café, as well as littering and leaving dirty dishes outside. These are not outlandish requests—until we learn that it also prohibits patrons
from talking about “annoying hipster topics” and from using Instagram.
[Related: Instagram for PR: 4 overlooked ways to use the app]
I bet Tom Hanks could get away with using Instagram. They already love him on Reddit
, where photos
of the film icon posing with a “drunk” fan
That story proves I need to invest in a better smartphone in case I’m ever given the opportunity to take photos—sober or drunk—with the
Forrest Gump. But if you have the money to spend on a new device, one of these 40 ridiculously expensive gadgets for the filthy rich
might prove more enticing.
Either that or persuade Oprah to give you one. Despite a struggling year with the launch of her network OWN, the talk show mogul has again topped Forbes
’ list of highest paid celebrities
for the fourth straight year. From May 2011 to May 2012, she earned an estimated $165 million.
Speaking of Forbes
, it recently published a story by Steffan Postaer
claiming that even in the face of social media and guerrilla marketing campaigns, out-of-home advertising remains a pertinent medium for modern brands.
HubSpot might beg to differ. None of its 33 stats that paint a picture of the future of marketing
makes a single, explicit mention of outdoor advertising.
Oreo, too, is riding the social marketing wave. It’s “Daily Twist” campaign to mark the cookie’s 100th birthday—which ignited a boycott
when the brand posted an inaugural image in support of Gay Pride Month—has since hit its viral stride
. In honor of the late Neil Armstrong, Oreo celebrated the American hero
with an image of his shadow cast upon the cookie’s cream filling.
[Related: 10 Neil Armstrong quotes to inspire you]
Old Spice is another brand celebrated for its recent advertising efforts. And while it found viral success on YouTube, this time the company is making
” with Vimeo.
Meanwhile, Neil Diamond is no longer making any music for Penn State. The school has officially removed the singer’s “Sweet Caroline”
from its football game playlist.
Wonder if that was the work of Edelman, which is helping the university rebuild its image
after the Jerry Sandusky child rape scandal. According to a report this week from the Philadelphia Inquirer
, Edelman and Penn State are now playing PR offense, as opposed to reacting to bad news as it broke.
Here’s some good news for McDonald’s customers: The fast feeder has expended its menu yet again. However, its newest creation, the Serious Lamb Burger
—made of 100 percent Aussie lamb—is only available at Golden Arches locations Down Under.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.