Logo design has an unlikely enemy: Discerning politicians.
A Colorado lawmaker wants to give his state’s citizens the opportunity to vote down a triangular logo meant to adorn Colorado-made products.
"I've really run into almost nobody who likes that new logo," said Rep. Bob Rankin, R-Carbondale, told The Denver Post
The logo in question was created by a group of “marketing experts and graphic designers” in order to help brand the state’s locally produced products.
Critics of the logo have said they don’t like the mountain theme. They’d prefer something that looks like a Colorado flag with its big, red-and-yellow capital C. Aaron Kennedy, Colorado’s chief marketing officer, said a survey showed people nationwide thought the flag was for Chicago rather than Colorado.
Rankin’s bill would stop the logo from being used in Colorado’s marketing efforts.
Meanwhile, 200 companies have applied to use the logo to show that they sell local products.
[RELATED: Link creative communications to the goals of your organization with this one-day workshop.]
“Made in” logos are becoming something of a new trend. Manufacturers in the United Kingdom unveiled a new “Made in Britain” logo